Harvard Extension's Marketing Program & Training will prepare you with the fundamental knowledge, skills, and strategies you need to be successful. Although it is a tough task to get a certificate in this course, but it is not impossible. Apply concepts learned in class in a final team project, and create your own digital strategy when you return to work. The week will culminate in a final team group presentation where participants present their … Papers should be double-spaced using 12-point font and 1-inch margins, and submitted via Canvas by midnight EST on May 1, 2016. For example, there are courses that focus only on SEO or social media marketing but they don’t give you a complete picture of all digital marketing channels. The ongoing digital revolution continues to disrupt every industry. Apply a proven digital media framework that you can immediately implement 4. Online Courses and Programs. Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. Certification Free certificate Paid certificate . HBS Digital Initiative Director David Homa has a question for you. Well, you can do this by opting for a full-time online course in Digital Marketing. Expand your definition of ROI and determine which KPIs can be applied to your digital plans. Featuring Ethiopiah Al-Mahdi, Tanya Flint, Michelle Monti, Elizabeth Sarley and Jamie Thomas. Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. 1. Participants should be familiar with the various social and digital media platforms and have the ability to understand how business drivers apply to these digital marketing initiatives. Digital Marketing is not just about advertising, it is about reaching the right customers, at the right time, with the correct information. Expand your definition of ROI and determine which KPIs can be applied to your digital plans. Moreover, by doing these courses, you will be able to plan your career more effectively, grab better opportunities, and make a change if required. We review key performance metrics for digital marketing channels including paid search, organic search, e-mail, social, and display. Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives. Share ideas and challenges with a dynamic peer group of global digital marketers and enjoy multiple networking opportunities. This highly interactive five-day program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy. We highlight four key elements of digital marketing: outbound marketing (search and display advertisements), inbound marketing, social media networks, and the mobile revolution. Learning About Technology About the project, Pathways to a Just Digital Future . Whether its free courses on literature or premium business courses for executives, there's something for everyone. Earn a Certificate of Participation from the Harvard University Division of Continuing Education. The Harvard Extension School is offering a number of professional development programs, one of them is the Digital Marketing Strategy Program. https://online-learning.harvard.edu/subject/digital-marketing There are numerous benefits of this courses that you can avail to start your career. Copyright ©2021 President and Fellows of Harvard College, Harvard Professional Development | Harvard DCE. If you search Google for ‘Digital Marketing Courses’ you’ll find a lot of courses covering different digital marketing disciplines. Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. The week will culminate in a final team group presentation where participants present their digital strategies and hear their colleagues’ feedback. The course is intended for students pursuing business careers in which digital technologies will be critical to the development of new products and services, e.g., entrepreneurial start-ups, consulting and venture capital, and senior positions in marketing, R&D, and strategy. And, because these are courses from top-ranked schools like Northwestern University and University of Illinois at Urbana … The Marketing program draws on economic, behavioral, psychological and administrative theory to focus on marketing problems faced by the firm and its management. Note: The online version of Digital Marketing Strategy is a condensed version of the on-campus program. 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